Melodramas. Three strategies for the visualization of the body
Our everyday life brings us to the realization of Western society being not only a consumer and spectacle – but a post-truth – society as well. The post-truth, just like consumerism and spectacle, relates to the emotionally charged communication of knowledge and the manipulation of our feelings. The key-word of this practice based research, (Melo)dramas, is of the artist’s coinage from the melodrama genre, one of emotionally strongest appeal on the viewer. The accent is on melo- element, as the artist plays with its homonymous meaning of falsehood in the Lithuanian language. This research is experience based. It proceeds in a methodical manner to unpack the subjective principles of the author’s artistic sensibility. These principles are articulated through the frameworks of the contemporary theories and three anchor concepts that refer to the phenomena of diverse nature: the bricolage, diary and melodrama. The research demonstrates and substantiates how these three phenomena – three creative strategies – mediate the artist’s subjective experience and observation of contemporary routine life; playful examples function as self-ironic illustrations of a (melo)dramatic emotionality of an individual living in the Western consumer society. Throughout the research, the artist has the opportunity to reconstruct herself and her immediate surroundings, taking mundaneness as a kind of adventure. Commonplace experiences and random events are inserted into the context of this research in reflection of emotional excess of the surrounding emotional culture and our relation to it. As the research unpacks the strategies of the bricolage, diary and melodrama, it also uncovers specific contents and experiences of creative activity. The author articulates such creative methods as mythopoetic intellectual crafting, self-reflective observation of everyday circumstances and their possible impact on the process of becoming of a work or art. Critical approach to the post-emotionality and falsehood of our contemporary consumer society serves the goal of deconstructing, with melodramatic methods, the very reflections of the melodrama genre in immediate everyday routines.
