ﾐ侑ｽﾐｾﾐｲﾐｰﾑひｸﾐｲﾐｽﾐｸ ﾐｳﾐｵﾐｹﾐｼﾐｸﾑﾐｸﾐｺﾐｰﾑﾐｸﾐｾﾐｽﾐｽﾐｸ ﾐｼﾐｾﾐｴﾐｵﾐｻﾐｸ ﾐｸ ﾐｸﾐｽﾑﾑびﾑσｼﾐｵﾐｽﾑひｸ, ﾐｸﾐｷﾐｿﾐｾﾐｻﾐｷﾐｲﾐｰﾐｽﾐｸ ﾐｲ ﾐｺﾐｾﾑﾐｿﾐｾﾑﾐｰﾑひｸﾐｲﾐｽﾐｰﾑひｰ CRM ﾑﾑびﾐｰﾑひｵﾐｳﾐｸﾑ : ﾐ籍ｲﾑひｾﾑﾐｵﾑﾐｵﾑﾐｰﾑ ﾐｽﾐｰ ﾐｴﾐｸﾑﾐｵﾑﾑひｰﾑﾐｸﾐｾﾐｽﾐｵﾐｽ ﾑびﾑσｴ ﾐｷﾐｰ ﾐｿﾑﾐｸﾑﾑ諌ｶﾐｴﾐｰﾐｽﾐｵ ﾐｽﾐｰ ﾐｾﾐｱﾑﾐｰﾐｷﾐｾﾐｲﾐｰﾑひｵﾐｻﾐｽﾐｰ ﾐｸ ﾐｽﾐｰﾑτﾐｽﾐｰ ﾑﾑひｵﾐｿﾐｵﾐｽ “ﾐｴﾐｾﾐｺﾑひｾﾑ” ﾐｿﾐｾ ﾐｿﾑﾐｾﾑﾐｵﾑﾐｸﾐｾﾐｽﾐｰﾐｻﾐｽﾐｾ ﾐｽﾐｰﾐｿﾑﾐｰﾐｲﾐｻﾐｵﾐｽﾐｸﾐｵ 3.7. ﾐ籍ｴﾐｼﾐｸﾐｽﾐｸﾑﾑびﾐｰﾑﾐｸﾑ ﾐｸ ﾑσｿﾑﾐｰﾐｲﾐｻﾐｵﾐｽﾐｸﾐｵ
The thesis was published by
ﾐ慯τ威ｼﾐｾﾐｲ, ﾐ籍ｿﾐｾﾑﾑひｾﾐｻ,
in April 2022,
New Bulgarian University.
Abstract:
The full thesis can be downloaded at :
https://eprints.nbu.bg/id/eprint/4695/1/Apostol-Mushmov-Avroreferat.pdf
https://eprints.nbu.bg/id/eprint/4695/1/Apostol-Mushmov-Avroreferat.pdf