This study aimed to explore how Black women in the UK experience and manage depression, in relation to the SBW concept and how this influences help-seeking behaviour. Eight individual, semi-structured interviews were conducted, transcribed and analysed using reflexive thematic analysis. The participants’ experiences and management of low mood was characterised by three main themes: origin of strength, upholding strength in relation to the coping strategies used and cultural awareness. Findings suggest that Black women engage in coping strategies that are consistent with the SBW concept when low in mood (e.g. isolation, keeping busy) which can be barriers to help-seeking. However, seeking support was dependent on trust and others having a shared understanding of their difficulties as a Black woman. Findings suggest a potential for raising awareness of the SBW concept in mental health services through educational workshops, which will equip practitioners with the knowledge needed to support Black women with depression, potentially increasing help-seeking behaviour. Furthermore, mental health practitioners should liaise and collaborate with community organisations to promote mental health campaigns. This will not only raise awareness of the influence of the SBW concept on mental health but will build a bridge of trust in the community.