The research aims to understand how the Italian stardom of Generation Z is structured and what role media plays in the celebrification processes of the acting figures being examined, as well as their impact on society itself. The goal is to provide a deeper understanding of the mechanisms behind the functioning of the star system in a specific historical, cultural, and generational context. Furthermore, the comparison between the Italian and international landscape contributes to a greater understanding of the evolution and transformation of the concept of celebrity in a global context, as well as the ways in which the Italian dimension fits into this evolution.