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Instagram influencers impact on Gen Y purchase intention in Denmark: Instagram influencers impact on Gen Y purchase intention in Denmark - PhDData

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Instagram influencers impact on Gen Y purchase intention in Denmark: Instagram influencers impact on Gen Y purchase intention in Denmark

The thesis was published by Guld, Frederikke Wierenfeldt, in January 2023, Aalborg University.

Abstract:

The full thesis can be downloaded at :
https://vbn.aau.dk/ws/files/534844346/Instagram_influencers_impact_on_Gen_Y_purchase_intention_in_Denmark.pdf

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