Beyond Borders to Glocal Success- Unraveling IKEA’s Social Media Marketing Strategy in the Chinese Market
The thesis was published by
Zhang, Min,
in January 2023,
Aalborg University.
Abstract:
The full thesis can be downloaded at :
https://vbn.aau.dk/ws/files/536281319/Beyond_Borders_to_Glocal_Success__Unraveling_IKEA_s_Social_Media_Marketing_Strategy_in_the_Chinese_Market.pdf
https://vbn.aau.dk/ws/files/536281319/Beyond_Borders_to_Glocal_Success__Unraveling_IKEA_s_Social_Media_Marketing_Strategy_in_the_Chinese_Market.pdf