Customer Engagement Through a Brand Community: A Study of Aalborg Pirates and Customer-brand Relationship - PhDData

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Customer Engagement Through a Brand Community: A Study of Aalborg Pirates and Customer-brand Relationship

The thesis was published by Pedersen, Lotte Søgaard, in January 2023, Aalborg University.

Abstract:
The full thesis can be downloaded at :
https://vbn.aau.dk/ws/files/534848561/Gr._11.pdf


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