Within the unstoppable growth of spatial issues, good space turns intoattractive product design in the global market of aesthetic sensations. Whileaestheticization attacks the space through digital cognitive stimulation, it isupsetting that the everyday life is insufficiently treated in the architecturaldesign.With the necessity of considering the space and life in conjunction, theresearch question is placed between the aesthetic imaginations of theconceptual and ethical requirements of the everyday. The initial hypothesis isthat architectural space is determined by dualism of different modalities,which affect the spectator���s perception and the dweller���s everyday life. Thatdualism of staged and authentic space manifests an increasingly conflictingrelationship, which makes questionable their common element – the concept ofspace. Research aim is to show whether the mass production of aestheticizedimages of heterotopian life, as ocular sensations, causes the neglect of thespatial and existential interests of users and disrupts the authoritativeness ofthe architectural concept, translating it into a manner.Synthesis of the conclusions of cultural, conceptual, aesthetic and phenomenological perception of space, which includes relevant theories, answers of surveyed focus groups (architects, users and observers of thespace) and the results of a numerical experiment conducted through deepmachine learning (using neural networks) – all together will contribute to theconsideration of space as life, and not mere material appearance.