The study aims to identify the steps in the evolution of sport as an instrument of preventive health and well-being, with the main purpose of highlight the evolving legislative framework on which to set the transition of the system of motor activities. Starting from the study of the regulatory and jurisprudential data and with a deep doctrinal analysis in the background, the study describes the legislative evolution on the subject based on considerations and results of sociological and pharmacological investigations. The creation of Sport e Salute S.p.a. and a Sports Department in the government has allowed direct action to support grassroots sports organizations and aimed at promoting plans for the implementation of correct lifestyles. The Legislative Decree 38/2021 contains rules aimed at enhancing the territorial importance of sports organizations, which can facilitate these and their private partners in the assignment of facilities. The new professional figure of the kinesiologist represents the central tool for the revitalization of sports, as he is able to structure new services in parallel to sport and fundamental in a preventive educational perspective. The increased relevance of work-life balance pushes companies to create new welfare policies for workers through investments for the redevelopment of sport facilities, in order to help the bodies that manage them by collaborating with them to offer more services also to the territory. The legislator has created a regulatory layer aimed at allowing direct action by the state in the promotion of social sport and aimed at the implementation of correct lifestyles. It is now possible to theorize a model of company that offers a new type of services to be provided within modern facilities, restructured thanks to the support of companies that see sports associations as safeguards for the health of workers, promoting collective well-being as well as their own image.