The theme of the doctoral art project “Construction of Personal Identity through Language and Chronotope of the Internet – A Scene Design Artwork” is to observe and analyze the hidden architecture, design, and history of the Internet and the psychological and social impact it has on the lived, everyday individual experience of personal identity. The first part of this work is devoted to interdisciplinary theoretical research. The case studies of five specific and interrelated Internet phenomena represent the application of theoretical concepts to actual, real-world processes. The theoretical analysis presented in the first part is a constitutive part of the artistic process, thus the results of the analysis serve as direct material for artistic creation, which is why the second part of the elaborate focuses on the artistic elaboration of the collected material. The final result is a scene design artwork in the form of a performative lecture entitled “Where is it I?”, which questions the boundaries between reality and fiction