V-Tuber Online Communities – An exploration of the requirements needed to build an online community centered around V-Tuber model creation
This master’s thesis investigates the different requirements for building an online community, centered around V-Tubermodel creation, using social media platforms. Throughout the research of this thesis, it was discovered that V-Tubers and their audience can be defined as a diffused audience, which can be described through the spectacle and performanceparadigm. Furthermore, two social media platforms, YouTube and Discord, were analysed through the honeycomb model ofsocial media in order to determine how well each platform facilitates the creation of an online community about V-Tubermodel creation. This thesis concludes that Discord is a preferable platform for the purpose of building an online community,focused on V-Tuber model creation, and proposes a concept for how one can build this community through Discord.