ENITUR ZEB is a doctoral art project that reviews conventionsand routines in creating a sound image in audiovisual projects.The name ENITUR ZEB is a play of words based on the phrase”without routine”, presented retrogradely that suggests the needto find solutions and techniques that will preserve and improvethe identity and originality of the author’s idea through a processthat abandons established ways of thinking and solutions increating audiovisual content.Limited deadlines and resources in the implementation ofprojects in conditions in which culture is often forced to take careof itself, place demands on musicians, music producers andsound designers that force them to find solutions that are on theverge of possible. The moment when an audiovisual artistdecides to give up conventions and “unwritten rules” for thestated or other reasons is the moment when the author’s workgets a new chance. Studio conditions, which for decades impliedcertain acoustic processing, technical and technologicalpreconditions, defined primary and secondary acousticenvironments, with the progress and democratization oftechnology, have undergone a transformation that creates anenvironment for every apartment to become a studio and everymobile phone an advanced director’s room. The potentialscreated in this way for audiovisual artists are great, but onlywhen they recognize the possibilities that are at their fingertips.The goal of research and realization of this doctoral art project isto contribute to understanding the position of sound designersand music producers in the context of understanding the tasksbelonging to contemporary art practice, assuming that ENITURZEB can function as a concept and method in the realization ofaudiovisual content.The expected result of the research is that ENITUR ZEB will beaccepted by the academic community in art projects and willcontinue to live in different production conditions at festivals oralternative scene.Practical work is an audiovisual and stage performance in whichthe basic idea is that sound, music, movement and light aredesigned and performed simultaneously, live on stage withoutprior preparation based on topics communicated to the team andstage performers at the beginning off the performance throughscreen projections.